Process – St. Marys Ford Spotlight: From Draft to Print
How I turned scribbles into advertisements
Process is the primary focus in this example. I will illustrate the process of how I turned the rough concepts I received from St. Marys Ford into full advertisements for the back page of the Independent. I had the pleasure of designing these St. Marys Ford back page advertisements every second week and also a few for the front. These were by far my favorite ads to do as they allowed me to get creative while still adhering to an ad structure and, in addition, I was able to expand my Photoshop skills.
Thursday morning the ad would come in and I began. The procedure was the same each week and I was often able to have fun with various assets I was able to work with, furthermore, I was also able to practice my photo editing and manipulation to a great extent. Most of the rest of the paper was in the last editing stages so I was able to focus almost exclusively on the Ford ad so this meant I was able to put my full attention into the asset creation, layout, colour correction and photo manipulation.
These ads required me to make most of the assets most of the time as well as process and edit a large number of photos. St. Marys Ford often featured a small clip art cow they had adopted and named “Noble.” I often made changes to Noble’s look for the sake of the advertisement theme and, as a result, he’s been seen wearing everything from bunny ears for Easter to an American Football helmet for the Super Bowl.
What started as a fun addition to the ads became a fully fleshed out character by the end of it.